Both Bing and Google have confirmed that they take in to account a person's authority when taking a look at social links. Therefore they must either become an authority twitter user by having a immense online presence or by somehow getting high authority users to tweet our links and retweet our tweets. Let's see -
1:- In order to become an authority twitter user you will need to generate a solid & substantial online presence. This can be difficult for lots of people. One way is to generate videos about your selected niche & create personal relationships with people. A one who grew in to a immense authority figure due to this is the one & only Gary Vaynerchuck or Garyvee as they know him on the twittersphere.
2:- If they look at trying to increase our twitter authority by being associated by high authority users they must think about what makes them tweet what they tweet and retweet what they retweet. This method of trying to get high authority twitter users to share our links is similar to building backlinks from high authority sites. In lieu of generating "linkable" content they must think about generating "LIKEABLE" and "TWEETABLE" content. This might be text, videos, articles, infographics, comics, literally anything that you can think of that people will need to "Like", tweet and retweet. An example of this can be taken from Oli Gardner from Unbounce. They recently wrote a Youmoz post featuring an unbelievably gigantic infographic illustrating a six-month web promotion plan. This infographic was so engaging and fascinating that the next thing they knew the link to Unbounce and the infographic was littered all across twitter with people tweeting and retweeting multiple times. This is a classic example of generating content that people will need to "Like" and "Tweet".
I have spoken to lots of people in regards to social links and search engines using social information for rankings. Lots of people appear to dismiss this and say that this is an added search factor to think about. I honestly think as the search engines start putting more weight on social information this will start to disrupt the SEO industry.
It is comic because as time goes on the search engines are becoming increasingly sophisticated but it seems as though they hitting a point where they are asking us what ought to be ranked. They are beginning to "crowdsource" their search results. With social information and click stream they are asking the masses what they think is important and giving the most weight to the sites that the most people are saying they like and share.
