What is SMO – Social Media Optimization?
Growing popularity of Social Networking Sites
Social networking websites are future of the Internet revolution. Facebook, YouTube, Myspace, Flickr, Twitter, and other such websites provide a platform to promote sites and attract more traffic.
Few years ago, SEO and SEM were the only techniques available to promote websites, but these days we have one more important alternative – that is social media optimization or SMO. You can relate SMO with SEO and SEM, but there are some differences too. The main focus of SMO is to drive the traffic to the website from sources other than search engine – the new genre of social media sites. Looking at the popularity of the social networking sites, SMO is going to become a next level of online marketing.
What is Social Media Optimization?
Social Media Optimization is a technique which will helps you to achieve higher ranking and drive huge traffic to your website. SMO is method of making publicity through social networking sites, community websites and online communities. SMO includes adding social news buttons, RSS feeds, blogging, and sharing videos and images. You can apply the social media optimization method to raise the popularity of your website through social media sites and online communities.
SMO involves driving traffic to your website through different and new channels because search engines aren’t the only medium that drives huge traffic to your website anymore.
Why Social Media Optimization is important?
People like to connect with other people through social networking sites; so to establish yourself or your business in such communities, you need to be a member and promote your product and services; thus creating a direct connections with your target customer.
Also, social media can be considered anything that can help you to build a community to rally around. Websites such as Delicious, Digg, Facebook, and Myspace all can be used as places to put your marketing message. One can also spread messages through email and blog posts. This social media optimization is an extension of the word-of-mouth marketing. Since the web is a combination of niche communities interacting with one another, SMO can also be used to build your brand reputation through these social networking sites.
The greatest benefit of SMO is the instant exposure and influx of inbound links that a site creates. You need to be able to capture those first-time visitors and convert them into loyal site community members. Thus, a well planned strategy for SMO along with a strategy for SEO/SEM is important for success of any website.
contributed by, the seo guru
