There are basically two types of search engine optimization that can occur on a website:
* On-Site Optimization
* Link Building Optimization
In terms of control, on-site optimization is a great way to yield decent search engine rankings in a reasonable amount of time. On-site optimization takes into account many criteria that search engines look for in a well-developed website. It can include noticeable changes such as the inclusion of certain keywords in the page’s body content. It can also include less noticeable changes such as 301 canonical redirection of the entire website (redirection all non-www prefixed URLs to www prefixed URLs).
While Google claims that its most important ranking criteria revolves around link building, it has been proven that on-site factors also play a significant role in ranking well. The following non-exhaustive list of items is considered when using on-site optimization techniques:
* Title tags
* URLs
* Body text
* H1 tags
* Anchor text
* Lower level header tags
* Image alt tags
* Emphasizing tags (bold, italics, underlines)
* Bulleted lists
* Meta tags
* Redirection
* Internal linking structure
* HTML validation
* Spelling and grammar
* Content duplication
* Latent semantic analysis
Each one of these items should take the keyword you’re optimizing for into consideration.
Netmark Essentials puts much emphasis on on-site optimization as well as link building to help push a website up the rankings. An important aspect that we also consider is making the optimization look seamless and non-contrived. After all, the most important factor of a website after it has been found is that it is readable by people.
contributed by, the seo guru
